Choosing better ideas.
We looked at what worked on the channel, explored different ideas and became more selective about which videos to make.
Not a fit
Too short
High potential ✓
Low potential
Wrong nicheBehind the resultBetter results,
VrijeVogelsTV · Case study
Better results,
more consistently
What started as a thumbnail collaboration grew into something bigger. Now we're working on everything from video ideas to the final edit, and the results are already showing
102KAvg. Views Before
231.8KAvg. Views After
127%View Growth
2.27×View Multiplier
VrijeVogelsTV · Case studyA closer look at the channel.
Sven and I started working together with a test thumbnail that performed really well. We kept experimenting, A/B testing my thumbnails against his existing designer's. Sometimes mine won, sometimes they didn't. Eventually, we decided to continue working together because the collaboration felt right.
Not a fitToo shortHigh potential ✓Low potentialWrong nicheLooking beyond thumbnails.
I got involved in the entire creative process. From thumbnails and titles to reviewing rough cuts, improving hooks and tightening the structure.
Hook
Stronger openings to get to the point faster.
Structure
Keep the best parts, remove the slow sections.
Packaging
Thumbnails, titles and overall presentation.
From inconsistent to consistent.
Four videos into our new approach, average views increased by 127%, from 102K to 231.8K per video. Now we’re working towards consistently reaching 400–500K.
+127%Average views per video
Before strategy
0.4x48K Views
1.3x125K Views
1x98K Views
→3 videos · 102K average views
0.4x1.3x1xAfter strategy3.4x275K Views
2.4x200K Views
2.8x230K Views
3 videos · 231.8K average views
3.4x2.4x2.8xAverage views, before and after
Our recent uploads are bringing in new viewers, who are sticking around to watch older videos too. Now the entire channel is generating more views
What's next
Now that we're seeing consistent results, we can focus on growth. Our average views have increased by 127%, and we're already looking at ways to take that further. The next goal is to consistently reach 400–500K views per video. And we're only getting started.