Our first video together on Tom’s English channel.
Tom Outdoor2 · Case study
Tom and I were already working together on his Dutch channel when he told me he was finally going to make his dream video: surviving five days alone in the Amazon rainforest with no supplies. We looked at successful videos in this niche, went back and forth on different concepts, and eventually settled on two thumbnails we really believed in. At first, the video barely got any views. We started wondering if we were crazy, but instead of immediately changing the packaging, we decided to give it some more time. A week later, it started taking off. Today, our first video together on his English channel has over 2.6 million views and is still growing.
5 Days Solo Amazon Jungle Survival | No Food, Water, or Shelter10.2x
Surviving 9 Days in the Amazon Rainforest (Full Documentary)8x
7 Dagen Alleen Eten Wat Ik Vang In De Amazone Jungle!2.9x
Jungles: Survival of the Fittest (Full Episode) | Hostile Planet>100xBefore designing, I look at what's already working. Studying successful videos helps me find patterns and explore stronger ideas.
We went through several concepts and revisions before narrowing it down to two thumbnails we both believed in.
54.9xThe video started slower than expected, but we gave it time. A week later, it took off. Today it's our biggest success together.
From upload until now
The biggest lesson from this project was that a slow start doesn't necessarily mean the packaging is wrong. We had put a lot of thought into the concepts, and rather than reacting immediately to disappointing numbers, we gave the video time. It went from an upload we were worried about to one of our biggest successes together.